‘The market for industry clouds is expanding at a rapid clip. For the banking and capital markets (B&CM) industry, it’s perhaps still just a buzzword, but may be a phenomenon worth considering since it can potentially unlock greater value from banks’ digital transformation initiatives.
In this article, we discuss the definition and architectural principles of industry clouds, and potential risks and benefits of adoption. We also explore the existing cloud ecosystem in banking and how banks can approach their digital and business transformation strategies with industry cloud as a growing force. Our findings are based on in-depth interviews with industry specialists and an analysis of responses by 61 B&CM executives to the recent US Future of Cloud Survey.
The digital transformation gap in banking and capital markets
Most banks place cloud at the center of digital transformation. Capital One, for instance, completely migrated to the cloud as a part of its modernization journey in 2020. In fact, banks’ cloud spending is forecast to grow almost 2.8 times faster than their overall IT budgets for the next four years.
The survey of US B&CM executives reveals that the vast majority (95%) consider cloud as the cornerstone of their digital strategy and believe it is vital to driving revenue and maintaining a strong position in the marketplace. Further, an almost equal number of respondents view cloud as a combination of other technologies (AI, IoT, analytics) that serve as “force multipliers” to their digital strategy.
These beliefs, however, are yet to translate into ubiquitous, tangible actions at scale. Most banks have largely been using emerging technologies in silos. Only a third of executives surveyed cite having migrated more than 40% of their workloads and applications to the cloud. In addition, seven out of 10 surveyed executives, on average, indicate using cloud-based development approaches and applications, but of these only 35% see very high value from their efforts (figure 1). So, what should banks do to help address this digital transformation gap and harness the true potential of cloud and other technologies?
Industry clouds: Say hello to transformation accelerators
Digital transformation is reaching the next phase of maturation. Over the past decade, most banks have gained maturity at consuming cloud-based infrastructure at scale. They then moved up the stack to increasingly consume higher-order services such as databases, AI, IoT, and other managed offerings by hyperscalers and other vendors.
Today, there’s growing verticalization of cloud-based offerings, resulting in a new set of products and services that enable business-specific capabilities such as customer onboarding, loan origination, anti-money laundering (AML), and digital financial advisor capabilities. These tailored offerings continue to raise the level of abstraction by further concealing the inner workings of the technology stack to simplify developers’ experience.
The industry cloud imperative
Industry clouds are highly composable cloud-based products and services built for delivering value in specific industries. They are near-turn-key solutions with capabilities delivered out-of-the-box for specific business problems. By combining benefits of existing cloud services with industry-specific processes, industry clouds can accelerate banks’ digital transformation efforts and minimize risks associated with it.
Top potential benefits B&CM institutions are looking for from industry clouds
Ninety-two percent of B&CM respondents agree/strongly agree that industry clouds will be the enabler/catalyst for transformation and automation of industry-specific business processes. When asked about the most compelling potential benefits of industry clouds, faster time to market, access to current digital business process blueprints, and ease of migration from legacy solutions ranked highest among respondents (figure 2). These survey results largely align with our interview findings.
1. Faster time to market
Industry clouds can simplify the execution and integration process for banks. In addition, they are designed to be extensible to allow rapid deployment of new features and functionalities, thereby accelerating the time to market. Mambu, for example, helped ABN AMRO launch its lending startup proposition in the market in 10 months. Recently, Western Union was able to launch a digital bank in Europe within 11 months using modular components and cloud-based architecture. In another example, a large global bank co-created an industry cloud solution to ascertain customer and product-level profitability. The bank was able to directly leverage almost two-thirds of the solution for a similar effort in another market.
2. Focus on true differentiation
By not having to recreate common applications supporting contact center agents or processes like customer onboarding and digital advice platforms, industry clouds can free up resources, including talent, to innovate and focus on competitive differentiation. For instance, cleareye.ai digitizes banks’ trade financing operations. A similar effort in-house may entail dealing with multiple providers and hours spent on developing algorithms. Demica is another provider of a cloud-based trade financing solution.
3. Ecosystem curation
The industry cloud providers’ integrated approach typically enables access to an ecosystem of fintechs, independent software vendors (ISVs), and SaaS providers, alleviating major pain points for banks, including vendor due diligence and contracting.
For instance, third-party AI-enabled lending capabilities are available through industry clouds. Such access can help B&CM institutions deliver new solutions and services and create additional revenue streams faster.
4. Continuous innovation
Industry clouds undergo constant improvements based on inputs from users across the industry, allowing banks to leverage features suggested by others, including their competitors. Further, it enables B&CM institutions to leverage innovation at all levels: infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).
5. Industry-specific data
Banking-specific data models and workflows can be preconfigured to power analytics and insights. For instance, Amazon FinSpace enables financial institutions to find, compile, and analyze internal (e.g., portfolio, actuarial, and risk management systems) and third-party (e.g., historical securities prices from stock exchanges) data. Goldman Sachs financial cloud is another example.
Navigating an evolving and diverse cloud network
The industry cloud provider network is still evolving. Key players in the network - hyperscalers, enterprise software providers, core banking providers, emerging SaaS providers, and system integrators—are all rapidly developing new offerings. In fact, our interviews with providers revealed a highly varied approach to industry cloud strategies, capabilities, and co-development models.
Hyperscalers tend to see industry clouds as a strategic shift. Their approach, largely, is to bundle existing products and customize advance features on their platforms using an industry-specific lens. One of the hyperscalers we spoke to plans to shift focus away from being product-centric to customer-centric. Its current industry cloud portfolio, for instance, pieces together existing capabilities in different combinations to solve specific business use cases, including customer onboarding, financial crime, and regulatory compliance.
Meanwhile, Google is big on using advanced technologies (e.g., AI, ML) to extract data from traditional “line-of-business” applications such as customer relationship management (CRM) to help optimize outcomes to address industry-specific challenges.
AWS is trying to bolster its sector expertise through strategic hires and market focus but is relying on its network partners to build industry clouds using its platform as the backbone. IBM too, has launched a cloud for financial services.
Enterprise software providers consider industry clouds as the next phase in their evolution. They are typically creating industry-specific customizations on top of existing horizontal applications. SAP’s industry cloud is integral to S/4HANA and is considered a growth driver for the company. SAP and its ecosystem are building deep industry-specific capabilities on SAP Business Technology Platform (BTP), which enables access to SAP’s core business applications, including S/4HANA. For instance, SAP leveraged SAP BTP to launch embedded finance as a service recently. Salesforce too is seeing significant uptake of industry clouds. Salesforce’s acquisition of Vlocity allows it to add industry-specific workflows to its existing products.
Meanwhile, core banking software providers have or are transitioning to an open architecture and, in some cases, a “cloud-like” operating model, which entails “as-a-service” approach, elastic infrastructure, and possibly new pricing models including consumption/subscription billing. For example, Fiserv’s acquisition of Finxact, a cloud native core banking software provider, enables third-party integrations through open APIs. Further, core providers are leveraging partnerships with hyperscalers. For example, FIS launched its Modern Banking Platform with one of the hyperscalers.
Niche emerging SaaS providers, on the other hand, seem to have varied views on industry cloud. Some consider themselves to be industry clouds since they’re exclusively focused on banking and capital markets since inception. Meanwhile, others are indifferent to the concept but hope that industry clouds will shift the conversation away from industry-agnostic products.
That said, they are likely to leverage a “cloud first” approach and emerging technologies to address singular use cases. Further, their deep sector specialization is likely to keep them ahead of the curve, allowing them to build market capabilities faster than providers in other categories. However, since they are often small-scale players, they may look to align with larger players, especially hyperscalers, to expand their reach. These providers can also be attractive acquisition targets.
System integrators too are actively moving into this space. They bring sector expertise along with technology acumen and work across technology providers. Overall, industry cloud is a partner play. Despite different verticalization strategies, vendors from different categories are likely to codevelop industry cloud solutions, in collaboration with system integrators, and in some cases, leading banks, providing monetization opportunities to all.
A deeper dive into industry clouds for banking and capital markets
Putting a futuristic lens to the value chain and business issues across B&CM segments can highlight several disruptive industry cloud use cases. Key Bank, for example, uses industry cloud for loan origination. HSBC codeveloped a new risk advisory tool that allows them to run complex simulations 16 times faster than before. The capability was built in less than five months. And Goldman Sachs set up a new transaction banking-as-a-service platform in collaboration with AWS.
Figure 4 illustrates a sample of use cases for potential industry cloud adoption across the retail banking deposits value chain. These industry cloud use cases can bring together emerging technologies to offer a near-ready-to-deploy solution. For instance, banks can use industry clouds to enable automated savings - the ability to sweep spare change into an investment account—built by overlaying AI/ML technologies and API functionality.
Similarly, industry cloud can enable a multi-position deposit account i.e., savings position, transaction position, and line of credit all under one account, which uses analytics and AI/ML, and APIs to move funds in and out of positions depending upon payment sources and customer limits. Other potential industry cloud use cases include digital account opening, on-demand subscription services, and AI-enabled overdraft protection.
How to move forward with industry cloud
Selecting an industry cloud is by no means straightforward. Firstly, industry clouds can be more expensive than general cloud capabilities due to a potential higher degree of abstraction and specialization. Further, there are already plenty to choose from: some solutions focus on regulatory compliance, some provide segment-specific data and tools, while others focus on adding analytical and AI capabilities on top of existing or third-party functionalities.
On a spectrum of horizontal and vertical business processes, industry clouds generally sit right in the middle. Extremely vertical processes usually demand significant, time-consuming application customization. Industry clouds, however, are meant to fast-track transformation and optimize existing workflows. The ARDA model, which is a series of sequential steps—assess, reimagine, decide, and act (figure 5) - can guide banks in implementing industry cloud solutions.
To begin with, and perhaps most importantly, B&CM institutions should assess their existing value chains and identify specific business issues that need to be addressed. This may be done best at a line of business (LOB) level (retail banking, wealth management, capital markets, etc.).
They should then analyze the portfolio of emerging technologies and reimagine the existing operating models with these additional capabilities. In doing so, banks should consider questions such as “Would an industry cloud solution be the best way to address the business problem at hand?”; “How does the total cost of ownership for industry cloud compare with that of bespoke development?”; and “Does this approach align with my overall strategic goals for cloud?” They should think of industry cloud as introducing new, enhanced capabilities without having to rip and replace an entire system.
Next is deciding their deployment approach i.e., whether to purchase an off-the-shelf solution or build one from ground up. Ready-to-run industry clouds are typically best suited for standardized applications that require minimal configurations. Meanwhile, some banks are creating a dedicated industry cloud platform, often in partnership with leading CSPs.
That said, while evaluating different market offerings, banks should assess their competitive landscape, CSPs’ vision, current industry-specific features, and the breadth of ecosystem partners. In addition, they should assess potential vendor lock-in risks.
Finally, banks should act on the chosen industry cloud, the starting point being a minimum viable product that could evolve with nimble software engineering capabilities and continuous feedback. In addition, banks should also put in place a robust governance framework and set up a review process, which entails regular communication with solution providers about their plans, including upcoming innovations and industry cloud ecosystems they plan to support in the future.
Redefining the future of digital transformation with industry clouds
Banks risk being left behind if they don’t accelerate their digital transformation. Industry clouds hold enormous promise in helping banks achieve this goal by unifying disparate technologies, minimizing banks’ legwork, bolstering innovation, and allowing them to focus on their unique value proposition. Industry clouds have other benefits as well. They can also enable banks to access a broader ecosystem of fintechs and software vendors more seamlessly. In addition, industry clouds should empower business and technology executives with more robust and expansive innovation capabilities.’
Source - Deloitte - https://www2.deloitte.com/uk/en/insights/industry/financial-services/cloud-banking.html